At Orleans Family Health Clinic, we’re seeing more and more young patients—some as young as seven—asking about elaborate skincare routines they’ve seen on TikTok. Our pediatricians are increasingly concerned by the growing “Sephora Kids” trend, which involves children using—and promoting—dozens of pricey skincare products often designed for adult skin.
A new peer-reviewed study published in the American Academy of Pediatrics found that these routines are often complicated, expensive, time-consuming, and—most concerning of all—potentially harmful.

What the Study Found

• Kids and teens featured in the study used an average of 6 products per routine, costing upwards of $168 USD—some exceeding $500.
• Many of these products contained multiple active ingredients (like hydroxy acids and retinoids) that increase the risk of irritation, skin allergy, or sun sensitivity.
• Only one in four of the videos included sunscreen, which is the only dermatologist-recommended skincare product for healthy young skin.
• One teen featured in the study visibly burned her skin on camera after layering too many harsh products.

Beyond dermatologic concerns, the study also highlighted troubling psychosocial patterns:

• Unrealistic beauty standards tied to “lighter” and “brighter” skin
• Consumer pressure to spend hundreds on unnecessary products
• Algorithm-driven exposure, making it harder for parents to monitor what their kids are learning online

OFHC’s Pediatric Perspective

We understand how easy it is for children and pre-teens to be influenced by social media influencers who appear to be skincare “experts.” Unfortunately, these online trends are often based more on marketing than medical advice.

Our pediatric team wants to reassure families that:

• Healthy skin in children rarely requires more than a gentle moisturizer and daily sunscreen.
• Fragranced products, essential oils, exfoliants, and retinoids should be avoided in young skin unless recommended by a healthcare professional.
• Parents play a key role in helping children develop a healthy relationship with their bodies, especially when they’re exposed to unrealistic beauty messages online.

What You Can Do as a Parent

• Watch skincare content together with your child. Discuss the risks and realities.
• Teach them to be critical of advertising and “sponsored” content on TikTok or Instagram.
• Stick with dermatologist-approved, fragrance-free products—and when in doubt, ask your healthcare provider.
• If your child is struggling with acne, eczema, or skin sensitivity, we are here to help. You do not need to navigate this alone.

Concerned about your child’s skin or online health habits?
Book an appointment with one of our pediatricians at Orleans Family Health Clinic. We’re here for your whole family—every step of the way.

Disclaimer: The medical information on this site is provided as an information resource only and is not to be used or relied on for any diagnostic or treatment purposes. This information does not substitute for professional diagnosis and treatment. Please do not initiate, modify, or discontinue any treatment, medication, or supplement solely based on this information. Always seek the advice of your healthcare provider first. Full Disclaimer.