How Gen Z, Social Media, and “Retro Cool” Are Reframing Smoking and Why It Matters for Primary Care Prevention
For years, public health experts believed traditional cigarette smoking was steadily fading among younger generations. In many ways, the data supported that optimism. Smoking rates among Canadian teens and young adults dropped significantly over the past two decades due to aggressive public health campaigns, taxation, graphic warning labels, indoor smoking bans, and widespread education about cancer and cardiovascular disease.
But culture often moves differently than statistics.
